Ever had that feeling that something big is about to happen?
Well, get ready because that time is now.
If you have been putting off posting on your social media because you have no idea what to post or you just don’t have the time to post your content every single day. (Ain’t nobody got time for that!) then this post is for you.
If you are new here I suggest going back one post and reading “How Do I keep My Social Media Posts Up-To-Date Daily” for all of my scheduling tools and tips.
OK, let’s get down to the nitty-gritty.
What makes people successful on social media? They show up. Consistency, Intention, and regularity are the biggest key points I want to talk about with you briefly.
No matter what platform you are using, Facebook, Instagram, Pinterest, Twitter, you must show up at least once a day. The only exception is LinkedIn, you only want to post on LinkedIn on weekdays and YouTube, posting on YouTube should be consistent and regular but not necessarily daily.
There is a simple equation for this;
Consistent posts with purpose = Momentum in the algorithm = organic reach = more engagement!
It’s really important for any business to have a really consistent brand.
Always post with clear intention, make people understand who you are and what you do, with a consistent cadence. When writing your content, write with the intention of engaging with your followers. Then interact with your followers either via direct message and/ or replying to comments. Ask questions, relate to them, find your tribe!
Ok so now we need to talk about planning, and how to organise your social media content quickly with high engagement.
How to plan your monthly content
List the types of photos you want to share on behalf of your business, break them up into categories. Choose 9-12 categories ( they can be anything you want)
Think about your business, ask yourself things like; What do I sell? What does my business do? Who is my ideal client? Who am I trying to attract? (what does my dream customer want to see?) What are they seeing already on social media? Then it’s time to discover your social media avatar. Your categories will come more easily once you know who your ideal client is.
Who are they? What is their name, what do they do for a living, what do they love to do, what are their hobbies, do they have children etc
I find once I start describing my ideal client and creating that character the ideas start to really flow.
Categories are things that are connected as part of your business: for example if you are a wedding photographer your categories might look like this –
- Inspirational quote + image
- What Books / Magazines we are reading
- Relationship post
- How do we spend our free time/ rest day
- Vendor shout out, people that we have worked with that we love
- Bouquets we love
- Favourite Wedding Cakes
- Beautiful venues that we have worked at
- What I am selling, love, a beautiful marriage, heirlooms
- A celebration of the month, clients birthday, a wedding coming up, national coffee day etc
- Weddings & Engagements that we’ve recently photographed
- My workspace or behind the scenes or how I start my day
Once you have your categories, you have an idea for a daily post! Map them out in your content calendar, and start writing!
*Remember posts with images or videos have higher engagement than posts without.
Get everything organised in advance, plan every photo… then organise the details. Decide what your content will be based on your categories and grab all the props you will need, and start planning your photos
*PLAN every photo then ORGANISE the details, for example, gather Flowers in a vase, iPad/ iPhone, notebooks, Pens, and laptop.
*Use a good backdrop such as large pieces of white card to create a small production studio or a beautiful table or countertop. Then begin designing your lay flats and begin shooting your images.
Prep your camera, either use your iPhone or Android or invest in a DSLR. I use a Canon 5D Mark II and my to lens is a 50mm or my 24-105mm lens and from time to time I’ll use my 85mm.
Find the best light, construct your lightbox with white foam boards as described in step 3.
The final thing left to do is use your favourite scheduling tools, upload your photos and add them to your pre-written posts! Oh and use hashtags as much as you can, they are keywords that allow people to find your posts via Google.
To get this done initially, will take you a little while, but once you lay the foundation for your monthly or weekly posts, the time it takes you will become less and less. Practice makes perfect as they say!
I hope you have enjoyed this article and I look forward to hearing your thoughts in the comments below!
Until next time stay healthy and prosperous!